“It is essential that the City Council address this issue that is considered by residents to be the biggest threat to the quality of life in our city,” Duran said. “As much as 45 percent of our morning and evening traffic is pass-through commuter traffic. This is an incredibly important regional issue that our creative city has the opportunity to take the lead on.”
Duran and D’Amico plan to present to the full council on Nov. 18 a proposal that would station traffic control officers between 4 and 7 p.m. weekdays at the intersections of Santa Monica Boulevard at Doheny, San Vicente, La Cienega, Crescent Heights and La Brea, and Sunset Boulevard at Doheny and La Cienega.
“Conventional approaches to traffic congestion, like street widening, aren’t feasible in West Hollywood,” Duran said. “So, we need to look for more innovative solutions to the problem. The recommended intersections have not only heavy vehicle traffic, but typically lots of pedestrians as well. We believe that traffic officers can get cars moving through our City at rush hour while simultaneously ensuring pedestrian and cyclist safety.”
Both D’Amico and Duran have said proposed new development in the city will exacerbate existing traffic problems. They propose the traffic control officers be used for six months while the city works to synchroniz traffic lights to improve traffic flow.