The Billboard Evolves, with a New and Fluid Structure on WeHo’s Sunset Strip

Ace billboard construction   at 8535 Sunset Blvd (Photo by Jon Viscott)
Ace billboard construction at 8535 Sunset Blvd (Photo by Jon Viscott)
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B. Zimmerman
8 years ago

This is an atrocity, and it’s particularly appalling that the WeHo city council is touting it as interesting and creative…like it’s a piece of art. We’ve already relinquished the Sunset Strip to advertising (and some of it IS actually interesting and creative.) But do we now have to tolerate hideously overstated and over-designed structures to support them? Imagine if these giant structures start to pop up all over the strip. Unbelievable.

PeteP
PeteP
8 years ago

Blue lipstick on a pig.

Jonathan
Jonathan
8 years ago

LORCAN….This is your father DARTH VADER…. Im worried about you son !! “fluid gesture, inspired by the stream of traffic coursing below.” ? ” Los Angeles always has a blue sky” ? uhh not that shade !! Maybe closer to the blue of the ocean in picture #2 it now blocks. Nice trade off. When will planners and architects stop trying to spin these projects like we are …….out here ? This design is about placement, maximizing the billboards line of site to the “stream”, revenue, and only then creative thinking to make it happen. What added liability does the… Read more »

shawnflannigan
shawnflannigan
8 years ago

Los Angeles always has a blue sky? Guess I’m colorblind then

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