People standing along Santa Monica Boulevard to view the upcoming LA Pride parade may be waving hand held flags with the West Hollywood logo on them.
The West Hollywood City Council asked City Manager Paul Arevalo tonight to consider having the city make such flags and distribute them free of charge. Its decision came in a discussion of a proposal to license the city logo for commercial use, which the Council rejected.
Larry Block, owner of The Block Party store on Santa Monica Boulevard, who lobbied for restoring the gay rainbow flag to the roof of City Hall, had asked the city for the right to use the logo for hand held flags. The logo is an outline of the city limits constructed of small squares in the colors of the rainbow flag. It is trademarked by the city.
Council members objected to using the logo to make money and some expressed concern that its use on commercial products would cheapen it. “I’m not convinced that we really need to make money off our logo,” said Councilmember Abbe Land. Councilmember John Duran said: “It cheapens the city’s logo to make it available for commercial exploitation.”
Councilmember John Heilman said he was concerned about the city giving a contract to Block to produce the logo products given that Block has announced that he’s a candidate for a seat on the Council in the March 2015 election.
Block said that hand held flags with the West Hollywood logo would help the city put a West Hollywood imprint on the LA Pride event. The Pride parade, which this year will be held on June 8, and the Pride festival, held at West Hollywood Park on June 6 through 8, is staged entirely in West Hollywood but is branded as a Los Angeles event.