WeHo’s Serge Gojkovich Named CEO of Mobile Parking App

Serge Gojkavich
Serge Gojkavich

Serge Gojkovich, a West Hollywood resident who has been a major force in the marketing of mobile apps such as Grindr, Blendr, Britain, Jack’d, London and ParkMe, has been named CEO of CurbStand.

CurbStand is an iOS app that allows users to locate, pay for and tip for valet parking from their mobile devices.

“To capitalize on the explosive growth in the $30 billion U.S. parking industry, as well as the industry’s move towards innovative technologies, the time was right to bring in a new CEO, and Serge was a natural fit,” said Owen de Vries and Moncef Abbou, co-founders of CurbStand. “He is a proven leader in the mobile marketplace, with the requisite operational and brand marketing experience to help scale CurbStand and take it to the next level.”

For more than 18 years, Gojkovich has helped establish and grow niche brands, destinations and mobile apps. During his time at Grindr, which is based in West Hollywood, the company grew from less than 500,000 users to more than seven million users.

Prior to joining CurbStand, Gojkovich was chief marketing officer for ParkMe, where he was in charge of developing, managing and executing marketing activities for the mobile app. At Grindr, Blendr and ParkMe he was responsible for overseeing all facets of marketing in addition to leading both national and international sales teams. Prior to Grindr, Gojkovich founded Boston-based GCI Marketing and ran the firm for eight years. At GCI, he helped London and numerous other clients reach niche markets in the United States and become leading brands in their respective categories.

“I am excited and honored to work with such an innovative app as CurbStand,” Gojkovich said. “I look forward to establishing CurbStand’s brand awareness and bringing the app’s Uber-like consumer experience to valet parking. Our vision is to modernize the parking industry as we deliver cutting-edge technologies to streamline parking and valet operations and bring new, groundbreaking concierge-style features to consumers.”


Under Gojkovich’s management, CurbStand is launching a new version of its iOS consumer app and a brand new valet attendant app, which will be available this fall. CurbStand is currently available in the iTunes store and has already helped Los Angeles drivers enhance their valet experience. In addition to Los Angeles, he plans to expand the app’s reach to other major U.S. cities.

Gojkovich has lived, worked and studied in Boston, Minneapolis and West Hollywood, where he is currently based. He regularly appears on industry panel discussions regarding application marketing, niche marketing, social networking apps, parking and travel.

Launched in October 2013, CurbStand is an investor-backed startup based in Los Angeles that is introducing a mobile payment and specialty services platform for the valet and parking industries.

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