It’s beginning to look at lot like Christmas, or Hanukkah. And West Hollywood Mayor John D’Amico and Councilmember John Duran want to call attention to that by labeling the city “West Jollywood” for the holiday season.
D’Amico and Duran are proposing that the city light City Hall in “jovial colors” during December (alternating blue and white and red and green lights) and replace the “H” in West Hollywood signs with a “J.” And, in perhaps the most festive move of all, they propose waiving fees at city parking garages and lots and cutting the hourly rate for meter parking to 75 cents during “Black Friday.” That’s the day after Thanksgiving when hordes of shoppers put the books of some retailers into the black for the first time all year.
The City Council will have to approve the “West Jollywood” branding campaign, estimated to cost $1,500 for signage and lights and $12,500 in waived and reduced parking fees.
Seems like a no-brainer, given that it’s certainly more cheerful than the “West Follywood” moniker bestowed upon the city in 2010 by Patrick Range McDonald in an L.A. Weekly story that still rankles the city’s longest serving Council members for calling out the contrast between their purported progressive values and the fact that they work hard to get money from out-of-town developers for their political campaigns and favorite charities. And it beats the “West Mollywood” label used by some in referring to the high rate of illegal drug use by the city’s gay population.