West Hollywood has implemented another part of its “Education, Enforcement, Engineering” campaign, which is focused primarily on pedestrian crosswalk safety.
The “Ride Don’t Race” campaign is focused on bicyclists on the city’s streets and is promoted with signs at various bus stops and other places. A bigger issue has been pedestrian safety, especially after the death in August of Clinton Bounds, a well-known figure in the city’s gay nightlife community, who was hit by a car while trying to cross Santa Monica Boulevard at night.
A state law that took effect in September requires motorists to maintain a distance of at least three feet when passing cyclists. If a motorist isn’t able to maintain that distance, he must slow down and keep a safe distance behind the cyclist. A motorist who violates the law faces a $35 fine.
Other elements in the city’s safety publicity campaign include production of “Alice in WeHoLand,” a crosswalk safety video featuring Todrick Hall, a YouTube phenomenon (with more than one million followers) known for videos such as “Mean Gurlz,” “The Wizard of Ahhs,” and a safety video for Virgin Airlines that has gotten international attention. As of today, that video has attracted nearly 300,000 views.
Other initiatives include distributing already produced pedestrian safety brochures and cards, installing street banners and signs and launching an advertising campaign to alert pedestrians and motorists to safety issues.