WeHoGo is a no go.
The West Hollywood City Council last night asked city staffers and Symblaze, the firm that developed that brand name for the city’s bike share program, to try again.
City Councilmember John D’Amico raised the initial question about the brand name, saying it sounded very general and didn’t make clear that it was bicycle focused. Councilmember John Heillman urged the Council to go ahead and approved the “wehogo” name so as not to delay implementation of the program, which likely will be launched this Summer. But the other council members agreed to D’Amico’s request that they delay approval for two weeks to see if city staffers and Symblaze can do better.
The Council did, however, approve pricing for the bike share program. The “pay as you go” option is $7 for one hour. Those willing to pay $25 a month get 90 minutes of daily ride time. A $99 annual plan also includes 90 minutes of daily ride time. And a plan for students and low-income people is $7 a month, with 90 minutes to daily ride time. The city also is offering a one-time $69 a year price for “founding members” — those who register before the program launches.
A city staff report notes that the price schedule isn’t intended to be competitive with that of local bike rental companies. Instead it is somewhat more expensive to encourage people to use the bikes for short rides rather than keeping them all day. The city will look to add options in the future for employers who want to offer bike share as part of employee commuter benefits .