The City of West Hollywood has been chosen as a Los Angeles Area Emmy awards nominee in the category of Public Service Announcement (PSA) for its video “Winter is Here! But the Drought is Far From Over.”
The nomination was announced by the Television Academy. Winners of its 68th Los Angeles area Emmy awards will be announced at 6 p.m. on July 23 at the Saban Media Center at the Television Academy. Los Angeles area nominees and winners of the three station award categories for regularly scheduled daily news were selected by national and Los Angeles area peer group members within the academy.
” Winter is Here! But the Drought is Far From Over” is a parody on HBO’s Emmy-winning series “Game of Thrones.” Designed as a mock TV-series preview trailer, the one-minute video takes audiences on a dramatic journey. However, instead of traveling through the mythical land of Westeros, viewers travel on a storybook tour of what a fictional West Hollywood may look like if the drought continues. The video is available on the city’s WeHoTV YouTube Channel.
“’The Game of Thrones’-inspired drought parody helped shine a lighter note on the Armageddon-like messaging that was pervasive due to the severity of the region’s epic drought. West Hollywood likes to utilize creativity and innovation to engage our community members. Our goal was to show how daily choices can affect individual lives as well as the community at large,” said Mayor Lauren Meister. “The Emmys received a lot of entries this year, and we’re thrilled that “Winter is Here! But the Drought is Far From Over” stands out for its novel approach. We’re reaching folks who would not normally pay attention to public service announcements and educating them on water conservation.”
The video was developed and produced in-house by the City of West Hollywood’s Communications Division. Creative services were provided by ZooFX, a TV and video production house, and by director Josh Morgerman of Symblaze.
The video was released in partnership with Change the Course, a first-of-its-kind water sustainability campaign that leverages its partners — Participant Media, National Geographic Society and the Bonneville Environmental Foundation — to engage communities in understanding how daily choices affect our water usage and to inspire people to take action to conserve water. Viewers of the video are encouraged to take the free pledge of support and #changethecourse via text-message (text WEHO to 77177) to restore 1,000 gallons of water to endangered rivers.