West Hollywood’s bike share program is off to a strong start according to the city’s Community Development Department, with 545 people having completed 3,919 trips since its launch on Aug. 30.
The program, dubbed “WeHo Pedals,” offers bicycles for rent at 18 locations around the city. Riders can buy an annual pass for $99 a year, a monthly pass for $25 a month or pay a minimum of $7 an hour for an individual ride. Low-income residents are offered a pass of $7 a month as are students.
A memo from the Community Development Department to the City Council says it would like to include plans that would allow employers to purchase bulk passes for their employees at reduced rates. The city also wants to integrate WeHo’s system with that of other Westside cities. One idea is to make it possible for a WeHo Pedals member to rent a bike from a partner bike share network without having to sign up for a separate account. Another is to let those who have purchased a WeHo Pedals subscription to use the time allocated to them in the neighboring networks. The ultimate goal is to integrate the bike share program in West Hollywood with those in Beverly Hills, Culver City, Long Beach, Santa Monica and UCLA. Each service would have its own name, but it would have a centralized banking system and let someone who rents a bike in WeHo drop it off in Beverly Hills without paying an additional charge.
The WeHo program opened with four bike share stations and ultimately will expand to 20. Stations currently are along Santa Monica Boulevard at La Brea, Fuller, Vista, Genesee, Fairfax, Crescent Heights, Sweetzer, Holloway / North Olive, Westmount, Hancock, San Vicente, Robertson, Willey Lane and Doheny . There also are stations at Sunset Boulevard at Holloway, West Hollywood Park, Beverly Boulevard at San Vicente and Doheny Drive at Melrose.
The Community Development report says possible stations at the Laurel Avenue and Havenhurst pocket parks and on Fountain Avenue were considered but deemed incompatible with standards for locating the stations. The Grove shopping center has reached out to WeHo, which currently is working to establish a station there.
As of Nov. 15, the five most popular station sites for originating a ride are at Santa Monica Boulevard and Olive / Holloway, Westmount, Sweetzer (City Hall), Crescent Heights and Genessee. The top five destinations are at Santa Monica Boulevard and Olive / Holloway, Westmount, Sweetzer (City Hall), Crescent Heights and Beverly Drive and San Vicente. Weekends are the busiest days for WeHo Pedals according to the staff memo.