The launch of the West Hollywood’s Sunset Trip trolley and the West Hollywood Travel + Tourism Board’s “Summer on Sunset” is promoting the Sunset Strip to local residents and visitors this summer.
The Sunset Trip, which launched, last month, offers free rides to Sunset Strip venues on Fridays and Saturdays from 7 p.m. to 3 a.m. and connects with stops on neighboring streets, including Santa Monica Boulevard, where riders can transfer to the PickUp free shuttle.
The Trip is expected to give tourists staying in hotels on the Strip easy access to bars, restaurants and shopping there and in other areas of West Hollywood. And it will make it easy for West Hollywood residents to explore dining, nightlife and shopping on the Strip, which caters largely to tourists.
This year’s Summer on Sunset is dubbed “a tribute to the summer of love,” which is a reference to the gathering in San Francisco’s Haight-Ashbury in 1967 of nearly 100,000 young people to join a community of artists, musicians, poets and political and cultural radicals. That also calls out the Strip’s history in the 1960s, when hippies, musicians and artists flooded the streets of West Hollywood. Mayor John Duran has said that promoting the Sunset Strip is a major goal of his term. He and Councilmember John D’Amico have called for studies on ways to do that.
While the area has a thriving array of hotels, changes in today’s music culture have had an impact on the rock clubs such as Whisky a Go Go and the Roxy and The Troubadour, which became famous by hosting performers like Led Zeppelin, The Doors, Elton John, Janis Joplin, Jimi Hendrix and Jim Morrison. In 2015, the Sunset Strip Music Festival was shut down after incurring millions in losses.
The Travel + Tourism Board is calling out a series of repeating and special events and discounts offered to visitors to the Strip.
“Over fifty years after the ‘Summer of Love,’ we look back at this influential time and are inspired by a socio-cultural movement stemming from a season of romance,” said Tom Kiely, president & CEO of West Hollywood Travel + Tourism Board. “West Hollywood has always been a creative and progressive city that embodies the quintessential L.A. lifestyle. As the Sunset Strip continues to blaze its own path as a world-famous cultural landmark, setting trends in music, hotels, dining, and design, we invite those from near and far to fall in love with the Strip’s rebellious, forward- thinking spirit.”
Through Sept. 3, the Summer on Sunset campaign offers $100 toward the cost of a two-night stay hotel participating in the event (reservations must be made through reservations.visitwesthollywood.com) and a Summer on Sunset discount card valued at $200. Other promotional offers include half-price cocktails at Cabo Cantina and Sunset Trocadero; complimentary small plates at The Jeremy West Hollywood’s Joao Cocktail Bar; complimentary beverages with the purchase of an entrée at The Den on Sunset, BOA, Katana and ROKU, and 20% off the entire bill at restaurants including Pearl’s and Rock & Reilly’s, among others.
Events and venues promoted this summer include the following:
— The Viper Room. The Sunset Jam brings together the top touring musicians in a completely unrehearsed night of live music, every Monday at 8:30 p.m.
— Whisky a Go Go. An anchor on the Sunset Strip since its opening in 1964, the venue will host up and coming new artists as well rock ‘n’ roll cover bands like the Led Zepagain on Aug. 4 at 8 p.m. and L.A. GUNS on Friday, July 13 at 6:00pm
— The Standard. KCRW’s DJ Valida curates two acoustic musical acts to perform unplugged in the Cactus Lounge every Wednesday at 7 p.m. for an evening evoking an impromptu jam in a musician’s living room
— Sunset Marquis. Serving as a home away from home for musicians for more than 50 years, Sunset Marquis continues its tradition, the acoustic music showcase, Live@Sunset Marquis, on select Fridays this summer (June 29, July 13, Aug. 3 and 24)
— Andaz West Hollywood. A legendary rock n’ roll hotel formerly known as the “Riot Hyatt,” Andaz West Hollywood will host “Sunsets on Sunset” every Thursday from 5 to 9 p.m., where guests and locals can enjoy music, food, cocktails and games while taking in the 360 degree views from th rooftop pool
— London West Hollywood. The London’s Boxwood on the Roof celebrates the season of love with live music by Jacob Mondry on Wednesday nights, a Crystal Cocktail menu on Tuesdays, and Ice Cream Sundays.