WeHo City Council Approves Expanding LA Pride Festival Onto Santa Monica Boulevard

The West Hollywood City Council endorsed the idea of expanding this year’s L.A. Pride Festival onto Santa Monica Boulevard for this year. However its members said they wanted to consider other options for future Pride festivals and a possible realignment of the footprint of the upcoming one, scheduled for the weekend of June 7 through June 9

Councilmember John Duran also suggested that the city eventually take more control of the event, diminishing the role of Christopher Street West, its non-profit organizer for the past 49 years. 

The Council’s decision came after a lengthy discussion of the Santa Monica Boulevard footprint of the festival, which CSW has labeled “Pride on the Boulevard.” CSW has proposed to extend the festival, traditionally confined to West Hollywood Park and part of San Vicente Boulevard, onto Santa Monica Boulevard from San Vicente Boulevard to Robertson Drive and along Robertson Boulevard from Santa Monica to Melrose. As in years, past it also would occupy part of West Hollywood Park and the stretch of San Vicente Boulevard from Santa Monica to Melrose. While the festival would run only from San Vicente to Robertson, Santa Monica Boulevard also would be closed to all but local traffic from Robertson west to Doheny Drive and from San Vicente east to La Cienega Boulevard.

The Pride on the Boulevard festival would provide free access to visitors, booths for local non-profit organizations and a stage for local LGBT performers, addressing concerns raised in the past. Madonna Cacciatore, the executive director of CSW, also noted that it would not include food and beverage vendors, which would encourage those attending to visit local businesses in that area of bars and restaurants known as Boystown.

Councilmember Lauren Meister said she was supportive of the new festival footprint but suggested that it be extended east of San Vicente Boulevard in front of the gay bars and shops there. Mayor John D’Amico said he also was concerned about the festival footprint and that it focused too much on the north side of Santa Monica Boulevard and not enough on the north side.  Cacciatore said the CSW supported the idea of extending the street festival east of La Cienega.

Duran said he generally supported the new footprint, however he was concerned about the impact of closing Santa Monica Boulevard from 10 a.m. on Friday, June 7, through 7 a.m. on Monday, June 10, as CSW proposed.  Councilmember John Heilman and Mayor D’Amico said they shared that concern. While the festival In response, Jeff Consoletti, whose JJLA produces the event, said the boulevard could be reopened as early as 5 a.m.. to accommodate early rush hour traffic.

City staffers estimate that moving the festival onto Santa Monica Boulevard would cost the city an additional $418,000. While CSW didn’t present a budget for the event, in years past it was cost the city about $1.2 million. 

“We are beginning to move more of the festival out into the streets of West Hollywood. I think that is a good thing. It would then more closely resemble the Castro in San Francisco and the Pride event in New York City,” Duran said.

“I for one would support in the future looking at alternative options for the production of the Pride weekend and a diminished role for CSW. It sounds like CSW wants to do the entertainment, which is fine…. But if more and more of the nonprofit organizations are moving into the right of way, then the city has to take to take a larger role in managing what happens on our streets.”

The Council asked the city staff to consider a larger footprint for this year’s festival.  It also voted to add Heilman to the two-person CSW/Pride subcommittee, which currently includes John D’Amico.  John Duran had served on the subcommittee previously.

0 0 votes
Article Rating

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
4 years ago

I like the idea of expanding the festival onto Robertson between Melrose & Santa Monica Blvd., You can’t block traffic on Santa Monica Blvd., that many days straight. It is a major artery that connects DT LA to Beverly Hills, Santa Monica…. It would be to disruptive and inconvenience citizens. Blocking Robertson off for that length of time is much easier to achieve.

4 years ago

The article failed to mention the impact that construction in WeHo park has had on available space for pride. This is what led to last year’s chaos and necessitates the closure of SMB in order to accommodate the crowds. I actually think the current need to expand onto the Blvd offers a great opportunity to experiment with new ways to improve the festival, especially by making it accessible to those who cannot afford a normal ticket.

Alan Strasburg
Alan Strasburg
4 years ago

We have collectively lamented for decades that the creative city did not know how to throw a pride event, and having attended pride events in cities across the globe, including New York, Chicago, London, Paris and Sydney, for too many years I agreed. Now we have well thought out proposals to change that and take the focus out of the gates and into the community through a larger footprint on Santa Monica Boulevard which would be accessible to far more people. There will be inconveniences, to be sure, but street fairs and festivals are a hallmark of urban living. I… Read more »

Steve Martin
Steve Martin
4 years ago

We have to be prepared if Christopher Street West decamps to Los Angeles; West Hollywood will always have the option of having our own Pride event. Maybe we will see a pride event in DTLA in coming years and we should be alert to the possibilities of re-inventing Pride in BTWH.

4 years ago
Reply to  Steve Martin

They have a Pride event in Downtown LA already.

Would love your thoughts, please comment.x