The internet has long been a place to share the love (think Grindr and Tinder) and to share your home (Airbnb and VRBO are two of many examples). Now it has become a place to share your pool.
Bisnow reports that Swimply got its start in Florida, where the website shows pools available for the use of one person for $32 per hour in Boca Raton and $150 in Miami Beach. Owners of pools also can make them available for all-day pool parties. Swimply hires pool inspectors to check out potential listings before they go
A search of the Swimply.com site turns up numerous pools in Los Angeles although none, yet, in West Hollywood. However one of the listings is WeHo-adjacent. It offers the use of a 30-by-10 foot pool behind a house just north of Beverly Boulevard between Orlando and Croft avenues for $50 an hour. A cheaper swim ($25 an hour) is available at a house on Martel south of Beverly Boulevard. It also offers access to a sauna, a changing room and a bathroom in an adjacent guesthouse.
The City of West Hollywood has struggled to deal with the “sharing economy,” which has grown to include apps for renting out your driveway parking space (Pavemint), your car to other drivers (Turo and Getaround ) your bicycle (Spinlister), and your WiFi network (Fon) to name a few.
After many months of debate, the City Council in February voted to let only homeowners (who are on the property at the time) rent out a room to a traveler. That decision came in a 3-to-2 vote, with Mayor John D’Amico and Councilmember John Duran, consistent supporters of the sharing economy, opposing the ban. Those homeowners must register with the city and pay a tax. Thus far only 11 have registered and illegal short-term rentals continue. The Council also has voted to ban companies from making dockless electric scooters and dockless electric bicycles available to rent in West Hollywood, although they can be ridden into the city if rented outside its limits. The city does plan to launch a test of dockless electric bikes with a vendor yet to be chosen.
If Swimply has an impact on West Hollywood, it’s likely to be in the West Hollywood West and Norma Triangle neighborhoods, where most residents live in single-family homes.