Lime launches 100 scooters onto WeHo streets

Lime launched a fleet of 100 shared electric scooters in West Hollywood just as the city is starting to move again.

Lime’s service area includes all of West Hollywood and will ensure seamless connectivity with neighboring Los Angeles neighborhoods where Lime has operated since 2018.

Lime aims to support the city’s goals of closing existing gaps in first/last mile connectivity, encourage people to patronize businesses they may not otherwise frequent, and advance opportunities for visitors in West Hollywood to “park once” and experience the city’s amenities — all while promoting a healthy integration into existing transportation infrastructure.

Lime hopes to help jumpstart West Hollywood’s recovery from the coronavirus pandemic by providing safe, affordable, accessible, and sustainable transportation options.

“Lime is proud and grateful for the opportunity to provide West Hollywood residents and visitors safe, accessible, and equitable options to get around. We’ve been helping people in LA get vaccinated with our Ride to Recovery program and we’re proud to play a part in the entire region’s economic recovery as we emerge from the pandemic,” said Alyssa Edelen, Senior Operations Manager at Lime

Lime’s application incorporated lessons the company learned from its experience as the leading provider of shared electric vehicles in Los Angeles and around the world to tailor a program that fits West Hollywood’s unique needs. The operations team will focus on safety and rider education as well as preventing sidewalk clutter and improper parking. Lime will also provide discounted rides through its groundbreaking Lime Access program.

Safety, Sidewalk Clutter, and Responsible Riding

Lime understands that safety and responsible usage are key components of any successful shared scooter program in West Hollywood, especially preventing sidewalk sidewalk clutter and improper parking. Teaching new riders how to ride safely is paramount, as Lime data shows a majority of crashes occur on a user’s first ride. To avoid crashes, Lime will activate its Training Mode feature, which allows Lime or a rider to set a maximum speed on a scooter lower than its standard top speed. Lime will use Training Mode to limit the maximum speed of every rider’s first ride (regardless of whether they already have an existing Lime account) to 10 mph, riders will be able to continue using it after their first ride if they prefer.

Lime will be proactive in conducting outreach to ensure users understand West Hollywood riding and parking rules via community events, marketing and communications efforts, in-app, messaging, and First Ride Academy safety trainings. Lime will also use incentives to nudge riders toward idle or misparked vehicles, helping to redistribute vehicles that are improperly parked or in overcrowded areas. Lime will also provide credits to encourage proper parking and safe riding, including for parking in specific areas, For users that repeatedly fail to abide by City rules, Lime will issue fines and eventually ban them from the Lime platform to provide for a successful and safe micromobility program in West Hollywood.

Lime believes that affordability should not be a barrier to using our service. We were the first dockless micromobility company to implement a program for low-income riders, Lime Access, which provides a significant discount on our standard pricing and allows community members access to the Lime platform without the need for a bank account or smartphone. The Lime Access discount program is available to recipients of Federal, state, or local subsidy programs, including those receiving unemployment benefits. Lime Access participants receive a 70%+ discount on our standard fares on all rides taken. 

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Josh Kurpies
Josh Kurpies
4 months ago

FINALLY!!! With Uber/Lyft’s pandemic prices through the roof and Metro’s proven unreliability, residents and visitors finally have an alternative (and affordable) way of getting around our City.

It would be great if we could add Lyft e-bike to the pilot which would connect us to Santa Monica and reduce my commute from 1 hr 15 min to about 48 minutes.

Chloe Ross
4 months ago

What a wonderful idea!! One whose time had come and quickly gone. Scooters on your sidewalk, scooters in your building’s garages, scooters flopped on your lawn. Scooterists riding in your side walk path. Scooter almost knocking you over as you negotiate your trip to the store. Scooterists of indeterminate age who have decided you are the obstacle to their journey. Scooters dropped by their riders, in your way. Oh frabjous day. Hadn’t we decided that scooters were not a great idea for WeHo. Then some newbies made this a priority as they settled into the council chairs and got them… Read more »

Ham Shipey
Ham Shipey
4 months ago

they are always laying on the ground like litter. I don’t get it.

Kelly Thompson
Kelly Thompson
5 months ago

Yesterday I was aside-swiped by one being ridden on the sidewalk in front of Fiesta Cantina.

Alan Strasburg
Alan Strasburg
5 months ago

Lime’s attempt to paint a picture of magnanimity in its rollout is offensive. These services are a pestilence to civilization and rarely fulfill any sense of last mile/first mile usefulness. They are an enabler of crime, among other public nuisances.

Manny
Manny
5 months ago
Reply to  Alan Strasburg

Agreed and well said. Lime is really full of themselves. Offensive is the least of it.

TomSmart
TomSmart
5 months ago

The city painted parking corrals on the sidewalk up and down Santa Monica Blvd and Wheels dumped a huge amount of their rides almost everywhere but these spaces. Communication breakdown somewhere at City Hall

Manny
Manny
5 months ago
Reply to  TomSmart

Yes indeed. Apparently this pilot program began today without all the planned corrals in place, so of course the scooter companies staged the scooters anywhere they wanted. Why would the city open the door to these companies doing business on public property before ALL the planned parking corrals were painted and ready? It’s illogical. The most important time to educate the public is NOW, in the beginning. But since 70 of the 100 scooters today are not in corrals, and won’t be for weeks, it is now ingrained in the minds of users that dumping scooters anywhere is ok. Sadly,… Read more »

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