Post includes new hours of operation, closing Wednesday and Thursday and follows with a letter to the community.
Thank you for understanding that we have chosen to close 2 days a week. (We need a break!)
In 2019, we received a Cease-and-Desist letter from our landlords Joanne Nathan, Patt Sefton-Hoffen, Yahk Sefton, Warren Sefton and Robin Liotta. Our permitted use states, “Yogurt Stop and incidentals”, Through their attorney, Luisa Jaffe, they claimed we were in default because we were selling chips, candy, cookies, and other small marketplace items and demanded we get rid of our “incidentals” and only sell yogurt.
Not only were we confused and devastated as we are stellar tenants, always pay our rent on time and are a part of the fabric of West Hollywood, but we strongly believe we are not in default. We put in repeated efforts into “working things out”, but to no avail and through their courses of action, we could only deduce that they were trying to financially strangle us where we would be unable to pay the rent. During Covid, they attempted for us to stop selling PPE items…“…Related to the Use issue, the Lessor does not accept that the City of West Hollywood has the constitutional authority to rewrite the parties private contract by its various COVID-related emergency ordinances and approval that purport to expand the permitted uses under any lease.”
As we were mentally and physically exhausted, we felt our only path of resolution was to put our business up for sale.
We secured a viable buyer (in our opinion) with financial strength and strong experience. The landlords almost immediately declined the buyer and gave numerous reasons why they would not accept him as a buyer, one being “…nor has the identified any experience in, or connection to, the West Hollywood market…” We were shocked as the past two years they have given every indication they want us “gone”. (They’ve done a formal inspection of our shop, we’ve heard that Ownership drives by taking photos of our exterior looking for violations and calls the City on us for supposed violations. We’ve even heard that they’ve gone as far as to offer our space to another business owner on a neighboring block.)
They have stated when our lease is up in 2023, they will not renew Yogurt Stop’s lease. We are incredibly sad by this as our goal was to have Yogurt Stop “live forever” and remain the safe and comforting place you, our community, have grwon to love for the past 13 years. (We thank you for getting us through Covid and your constant support.)
It is also the goal of smaller business owners nationwide to build up a business to sell which we have been working 7 days a week over 10 years to do just that and they have taken our investment and livelihood away from us.
We love you and our beloved Yogurt Stop and will put forth all available efforts to keep Yogurt Stop alive while maintaining our superior quality and our welcoming atmosphere.
YOGURT STOP – Marta and Shoshana- your 100% gay owned and operated Mom & Mom business.