The intersection of La Cienega and Sunset Blvd. is finally showing signs of life.
After years of languishing in development, excavation and construction appears to have begun on what developers are calling “The Now” — a three-story office building with a three-dimensional LED billboard wrapped around the façade.
“Poised at the intersection of two famous boulevards, this commercial development extends along an east-west axis, withdrawing on the street-level at an angle to define a public plaza beneath a creative billboard integrated into the building façade,” the project’s website reads. “On the upper levels, elevated terraces provide full-service dining and green space with commanding hillside views of greater Los Angeles.”
Formerly a 31-unit apartment complex, the site will feature 11,500 square feet of office space and 9,800 feet of restaurant space, along with a parking garage for 138 vehicles.
Construction is expected to last 16 months.