John Reed Fitness set to open in the heart of West Hollywood taking over the 24-hour fitness location.

Berlin-based operator will invest approximately $7 million to build out the 24-hour location in West Hollywood.

John Reed Fitness, with 40 locations around the globe, is coming to West Hollywood taking over the 24-hour fitness location at 8612 Santa Monica Blvd.

Plans are already working their way through West Hollywood City Hall are on final approvals, with construction scheduled to commence in early 2022.

The plans call for the addition of a 1,000-square-foot juice bar located on Santa Monica Blvd. with outdoor seating as well as live DJs and special events. (UPDATE: per corporate office, there are no current plans for alcohol service and the plans for pool area to be expanded do not include an infinity pool as originally stated)

From the company website: The John Reed clubs turn your workout into an experience: innovative training opportunities, exceptional design elements from all over the world, live DJs and exclusive member events create a mix that will move and motivate you time and time again. John Reed is more. More than you expect.

Currently there are over 40 John Reed International Fitness Centers around the world, with clubs in Germany, Austria, France, Switzerland, Turkey, Italy, Hungary, Netherlands, Czech Republic and the United States.

There is currently one John Reed Fitness Center in Los Angeles located at 1200 S. Hill Street. The West Hollywood location is expected to be the corporate headquarters for the entire USA.

RSG Group is the largest fitness operator in the world. Recently RSG acquired the global rights to Gold’s Gym, and also owns the McFIT, the John Reed family (John Reed Fitness Music Club, John Reed Women’s Club, John & Jane’s, The Reed), High5 along with Gold’s Gym, the most well-known fitness brand in the USA, online workouts Cyberobics, the fitness planner app LOOX, the unique training experience Master of Enthusiasm, our own sports nutrition Qi², our in-house model agency McFit Models, Pearl Management, artist management agency Tigerpool that represents fashion label Marcell von Berlin and street artist Ron Miller, exclusive cake brand Steven Baker and The Mirai.

24-hour Fitness is currently on a month-to-month lease. The facility is expected to be closed for four to six months during the construction phase.

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CTC
CTC
4 days ago

Between the proliferation of boutique personal training gyms and trendy lifestyle clubs it is growing ever more difficult to find a straight forward affordable place to workout. Personally, I couldn’t care less about flashy decor, DJs, apparel, dinning/drinking, trendsetting trainers, and cutting edge classes. I don’t want to be part of a “scene”, I just want to workout.

Daniel
Daniel
8 days ago

I took the virtual tour of the dtla website. Honestly, the place is like a nightmare or acid trip. The walls are filled with clutter and nothing there really appeared to inspire the athletic physique. If they are going to use art, then understand the body as art too. The gym is basically a large industrial space filled with stupid, trendy or weird furniture along with jarring vegas style lighting. I expected to see a lava light somewhere  My biggest concern is that there were a number of senior citizens that used 24hr fitness during the day and in the… Read more »

A.J.
A.J.
9 days ago

Who will be able to afford to go there?

TheRealZam
TheRealZam
9 days ago

Will the new occupants replace the coffin like elevator with something reasonable? I somehow doubt it.

Derek
Derek
11 days ago

Yay!!! I love John Reed DTLA. Unfortunately, I recently moved from Hollywood to WeHo and haven’t been able to make it out there in nearly two months, so I had to cancel. Can’t wait!!!

Alex
Alex
11 days ago

Nice but not really. That 24Hr gym was like a bath house! The showers, the sauna room! So exciting to go there on Sundays for so many years. I wonder if the new gym will have a sauna and showers with no dividers….that would be hot!

Wembroke
Wembroke
13 days ago

This is such sad news. I have gone to 24 hour fitness for the entire 13 years I’ve lived in West Hollywood. I regularly bump into other West Hollywood people whom I know, and get the opportunity to chat and catch up. 24 hour fitness is the last affordable gym left in West Hollywood. What I like about West Hollywood is its neighborhood feeling and we keep getting the overly ritzy destination places like Bottega Louie which I personally am not attracted to. Every year it seems another neighborhood-serving restaurant gets displaced for a fancy overpriced trendy place.

Alex
Alex
11 days ago
Reply to  Wembroke

You went to that gym for 13yrs and you NEVER saw anyone having sex in the mens showers? Or jerking off in the sauna?

kab1200
kab1200
8 days ago
Reply to  Wembroke

Bottega Louie is an asset to the neighborhood, and took over a defunct dance studio. They are highly successful and have had a location downtown LA for years. Bad analogy choice. Seems 24 Hours couldn’t pay the kind of rent the new place will pay. It is sad, because they really were the only moderately priced gym in town. I wish LA Fitness would come in somewhere.

Autumn Lucas
Autumn Lucas
14 days ago

Join the Hollywood YMCA. Affordable and no BS.

Thom Cook
Thom Cook
14 days ago

Your teaser ad in your email blast contains a typo regarding this story [see attached screenshot]. You need a proofrreader, Larry!

WeHoVille.PNG
Rodrigo
Rodrigo
14 days ago
Reply to  Thom Cook

Looks like you won’t be getting the job, Thom!

Screen Shot 2021-09-12 at 6.36.46 PM.png
Ham Shipey
Ham Shipey
15 days ago

Most WH home owners don’t go anywhere near that part of town. Any change is good in that area.

Steve
Steve
15 days ago
Reply to  Ham Shipey

There you go again – making inaccurate generalizations about the entire city population. Many residents frequent the businesses on Santa Monica Blvd. And 24-hr fitness was a more moderate priced alternative to boutique gyms.

Ham Shipey
Ham Shipey
14 days ago
Reply to  Steve

sure many do…….but a lot do not.

kab1200
kab1200
14 days ago
Reply to  Ham Shipey

Baloney, you have no idea what you are talking about.

Jonathan Simmons
Jonathan Simmons
12 days ago
Reply to  kab1200

I agree with you

kab1200
kab1200
7 days ago

I don’t know who this Ham guy is, but his comment is patently false. Starbuck’s, Trader Joe’s, Fresh Brothers, and many other businesses are in the same area. I had business in Union Bank, and was there for a while and so many people walked by the windows. Absurd.

MyOpinionOnly
MyOpinionOnly
15 days ago

This reminds me of Mansion Fitness. It was all the rage when it opened as a private luxury gym. I don’t hear much about it anymore.

Last edited 15 days ago by MyOpinionOnly
cicinla
cicinla
13 days ago
Reply to  MyOpinionOnly

and crunch.

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