Yogurt Stop asks for public’s help to stay in business

The owners of Yogurt Stop on Santa Monica Blvd. have set up a GoFundMe page seeking donations for legal expenses related to a battle with their landlords.

Marta Knittel and Shoshana Joseph are claiming that the owners of 8803 Santa Monica Blvd. — Joanne Nathan, Robin Iiotta, Patt Sefton-Hoffen, Yank Sefton and Warren Sefton — are unfairly pushing them out of the shop they’ve run for 13 years and interfering with attempts to sell the business.

As written on the GoFundMe page:

They have told us that when our lease expires in 2023 they will not let us exercise our 3-year option nor let us have a new lease. We are dumbfounded as we are excellent tenants and have always paid our rent on time. During Covid, we even used a portion of our PPP to pay some advance rent which they returned saying they don’t accept advance rent.

Through their attorneys,Luisa and Saul Jaffe, we strongly believe they have asserted various misleading claims stating we are in default for selling potatoes chips, cookies, candy and more.

As being in default prevents us from exercising our option or selling our business, we will need to go the legal route, which is costly, to prove we are not in default. Our landlords have also accused us of stopping tenants from coming into this building and have attempted to extort over $25,000 by sending us their legal bills.Mentally and physically exhausted, we felt our only path to resolution was putting our business up for sale. 

We secured a viable buyer (in our opinion) with financial strength and strong experience. The landlords almost immediately declined him giving numerous reasons why they would not accept him, one being“…nor has he identified any experience in, or connection to, the West Hollywood market…”

The GoFundMe campaign’s goal is to raise $40,000. Yogurt Stop is offering a free yogurt for those who donate $50 or more.

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Original Weho Tart
Original Weho Tart
13 days ago

Did they reach their goal yet?

Waide Riddle
25 days ago

I loved Yogurt Stop in the very beginning years. When it first opened in a WeHo that was Gay & fun. It was about the yogurt & fresh toppings and that was it! I miss that.

Jonathan Simmons
Jonathan Simmons
27 days ago

I WOULD NEVER SUPPORT OF “YOGURT STOP” since long pre pandemic, The way the manager & staff were always in a bitch fight, that if part of a tv show script, would be removed for writing Such an offensively over the top portrait of the stereotype of gay “queens”always having a gay-fight-name calling-“Girrrle” 100% to carrying so loud so long TO THE EXTENT OF IGNORING AND NOT PROVIDING ANY SALES SERVICE OF ANY OT EVEN ACKNOWLEDGEMENT THERE IS/ARE CUSTOMERS TRYING TO BUY A FROZEN YOGURT SNACK. THE BUSINESS WAS PUT ON MY “NOT EVER GOING TO GO BACK A SHOP/BUY/EAT… Read more »

California luv
California luv
25 days ago

They sound like a couple of grifters

JustSaying
JustSaying
28 days ago

This place needs to go – they are overpriced and it looks like a mini-market with all the crap they sell. Karma for price gouging during the pandemic. Let’s get some good neighbors in there that sell quality product and don’t rob the people who support them.

C.R.
C.R.
28 days ago
Reply to  JustSaying

What’s the point with landlords like these? Whatever replaces them won’t last. Unless perhaps with the best case scenario for success, you want to cram another bar in there, it’s the only thing that will last, as that part of the neighborhood shows.

Sean Moran
Sean Moran
28 days ago

WOW….from Yogurt lawsuits to many many penises…….how this thread has taken a left turn- but it is West Hollywood….how I miss it- not just the yogurt and the sightings of genitalia but the whole place- rock on and fight the good fight

DJames
DJames
1 month ago

Last night we observed three people enjoying Yogurt at the Yogurt Stop. At the same time a man dropped his pants and pulled out his penis and peed all over the window and sidewalk of the closed store next to them. I was so embarrassed as just a citizen. Why would anyone want to operate a business in these conditions. Just awful.

Believe It.
Believe It.
1 month ago
Reply to  DJames

That is a common scene in West Hollywood. Why would anyone want to live here and moreover why does the city tolerate degrading activities all over town while ensconced in City Hall and remote locations. They don’t see it and apparently don’t believe it.

Gimmeabreak
Gimmeabreak
29 days ago
Reply to  DJames

I see as many penises on my street as I do at the gym! Well, truthfully, I suppose it’s the same four or five, with an occasional new one. I had the eight year old daughter of friends with me when a homeless guy, who says he was once a porn actor, whip out his penis to urinate, facing the street, as this little girl and I crossed to my car. An eight year old saw her first adult penis! Her parents were quite upset as even her dad is careful about that in their home. But that’s the life… Read more »

SeeMe
SeeMe
1 month ago

I’m sure this has been a horrible ordeal for the owners of Yogurt Stop, but when you are appealing to the public to bail you out to the tune of $40k, isn’t it also understood you’re inviting the feedback in these comments? Best to ignore them and focus on those supporting you and not defending against everything that upsets you. Getting dragged into that back and forth never serves anyone. Good luck – we need small gay-owned businesses here.

California luv
California luv
1 month ago
Reply to  SeeMe

Be careful, Marta will call you a bully.

Steve Martin
Steve Martin
1 month ago

Keep up the good fight! Too bad you can’t relocate to the empty storefronts under the City’s King’s Road Parking Structure; that has been empty for years. Supposedly a tenant was coming in but that was over a year ago. It is amazing how many West Hollywood landlords are willing to have empty commercial storefronts while finding reasons to nickle and dime good tenants.

greeneyedguy
greeneyedguy
1 month ago
Reply to  Steve Martin

To my knowledge, Barry’s Bootcamp is still relocating to that space.

C.R.
C.R.
1 month ago

Well anyone looking to rent from these particular landlords in the future should obviously look elsewhere because this is clearly what they have to look forward to. They want short term tenants so they can raise the rent through the roof time and again. Do you want to have a landlord who roots for your business failure after getting your money?

Dawn Lacey
Dawn Lacey
1 month ago

Lol!!! You stupid people for continuing for more Gavin. Joe Biden is a bumbling idiot. Kamala is a cackling side show. They don’t care about your business. Just close shop already. Liberalism is a mental disorder.

greeneyedguy
greeneyedguy
1 month ago
Reply to  Dawn Lacey

Kamala, Gavin and Biden voted in legislation for small businesses like Yogurt Stop to get PPP loans while the GQP voted to let small businesses rot.

WehoFan
WehoFan
1 month ago
Reply to  greeneyedguy

GQP? Ok blue anon.

Weho Resident
Weho Resident
29 days ago
Reply to  greeneyedguy

That’s not the whole truth and you know it. Businesses that were owned by anyone that wasn’t white were allowed to get the loans first.

Everyone else had to get in the back of the line.

Funny how fighting for equity pushes everyone down while pushing for equality pushes others up.

Steve Too
Steve Too
1 month ago
Reply to  Dawn Lacey

The potential closing of a yogurt shop has nothing to do with your unwarranted vitriol about political leaders. Many other more appropriate sites it you’d like to continue to rant.

WehoFan
WehoFan
1 month ago
Reply to  Steve Too

cc: greeneydguy

Davedi
Davedi
28 days ago
Reply to  Dawn Lacey

Wow. Some clarity in libtard land.

Rudi Logan
Rudi Logan
28 days ago
Reply to  Dawn Lacey

What does anything you’ve written have to do w/ Yogurt Stop? Maybe you feel better having purged yourself for the day, but it’s a serious waste of pixels.

Marta
Marta
1 month ago

Ironically while writing comments, I just received a call from an attorney/broker who represents many high-profile landlords and has done many deals over the years in WeHo and LA. He said one of his clients/landlord asked if we’d be interested to go in his building…

Martin M
Martin M
1 month ago
Reply to  Marta

You said you’re not interested in moving because of the massive cost.

You’ve also raised $160 of your $40k target.

You run a Yogurt Shop

None of these statements are false.

greeneyedguy
greeneyedguy
1 month ago
Reply to  Martin M

Perd Hapley is that you?!

Joshua88
Joshua88
1 month ago

Correct the link, please.
Call me curious…

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