Supreme does little to quell WeHo’s worries

West Hollywood residents hoping to feel more at ease with the Supreme streetwear store coming to the neighborhood were only left more frustrated by a virtual town hall meeting held Thursday night.

Supreme is preparing to move in to the property formerly occupied by Tower Records on Sunset Blvd.

The public hearing, hosted on Zoom by Aaron Green of Afriat Consulting, was restricted to concerns about the construction process. The majority of public questions, however, were related to the store’s operations. Questions were not allowed to be submitted publicly.

Supreme’s location on Fairfax Ave. has generated its fair share of controversy, drawing large crowds and long lines of shoppers hoping to buy the coveted and valuable clothing items associated with the brand.

What was advertised as an hourlong meeting ended up lasting a mere 23 minutes.

While the meeting drew more than 100 people, all attendees were kept muted by the organizers from the very beginning. Many residents said they had submitted questions which were never addressed or answered.

Green touched on the lingering reservations many citizens have concerning the store.

“I’ve been a little bit surprised and a bit concerned by the inaccurate commentary I’ve seen recently,” Green said. “Supreme does not operate popup shops; these are traditional retail locations. There are not large-scale events and there are not organized flash mobs or overnight customer operations there. In recent years, there have been a lot of efforts undertaken by management to dramatically reduce lines outside the store that in the past have been generated by high demand.”

“Somehow a lot of the very unfortunate incidents in Hollywood as of late have been conflated with the way Supreme operates,” said West Rubinstein, senior vice president of Supreme. “We don’t allow people to camp in our space overnight. We have a pretty developed system of allowing people to make appointments and we have a very regulated line system. Primarily we are focused on the communities we’re a part of. We consider ourselves great stewards of our space and of the community”

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About Brandon Garcia
Brandon Garcia is editor of WEHOville. He oversees the website's editorial direction and creates original content such as news reports, photo and video features, digital art work and advertisements. A native of the Rio Grande Valley in Texas, he now lives in WeHo and is a proud member of the LGBTQIA+ community. @brandoninthebubble on Instagram

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[…] nearby residents of the impending construction via text, neighbors remain wary after a recent Zoom meeting held by Afriat Consulting Group meant to assuage fears instead left many questions […]

RobbyDobby
RobbyDobby
7 months ago

Supreme keeps up demand by limiting supply. Like many fashion trends before them, Supreme will eventually burn itself out. Name one trendy boutique on Melrose that’s still around 20 years on? Moving their operation from Fairfax to Sunset will have little to no effect on the City. It’s Supreme that may be the loser here. Quite a collection of streetwear/trendy boutiques have grown up around their Fairfax Location. Will the crowds follow them if they “sell out” and move to the upscale Sunset Strip? Supreme has been the cornerstone of the rebirth of Fairfax. People don’t just line up for… Read more »

WeHo Independent
WeHo Independent
8 months ago

Which of the City Council members did Supreme pay off like Townscape did with Lindsey Horvath.

Last edited 8 months ago by WeHo Independent
Michael Dolan
Michael Dolan
8 months ago

“Henny-Penny: The Sky is Falling!”
Relax people.

Cy Husain
8 months ago

Why is anyone surprised “Supreme does little to quell WeHo’s worries” when the teenagers who buy their stuff are now going to be even MORE inclined to do so knowing that it’s going to set some people off ❓ Now if you public relations geniuses what to win your war on Supreme, just convince the kids that wearing Supreme items will make everyone completely ignore them to the point up to and including complete exclusion from any and all sexual activity. Good Luck ❗ 🍀

Eye Spy Cy ⚘️
Eye Spy Cy ⚘️
8 months ago
Reply to  Cy Husain

Cy, I completely agree with you. SUPREME WEAR is so Twenty-Teen. Most people would not leave the house wearing that crap. I even know unhoused people that would rather freeze than be seen wearing SUPREME. Also, Cy, you are 100% undateable. No one is going out with you. But to be a sport, just pick a night and I will take you any place you like. I will also make a $100.00 donation to the Southern Poverty Law Center. I wonder if a neighborhood group can be declared a terrorist group?

Emilija Torbešic
8 months ago

Feel free to join Cy’s circle of friends, we will be happy to have you. Now being on an FBI watch list could be an opportunity to make history ❗️✊🏽

Questions?
Questions?
8 months ago

Would you mind explaining that please?

Questions
Questions
8 months ago

Who owns the property? Several years ago a development plan for an exotic gym was shot down. Could it be the owner has some retribution on his mind?

Val
Val
8 months ago

racist much WeHo?

WeHo Mary!
WeHo Mary!
8 months ago
Reply to  Val

WeHo isn’t racist, this label’s founder is white, is operated by white people and mostly collaborates with white artists such as Damien Hirst.

Val
Val
8 months ago
Reply to  WeHo Mary!

sure it. ANYTHING or anyone that is against bringing in more black people to Weho is racist.

Strange City
Strange City
8 months ago

Since the West Hollywood Heights Residents Association apparently scheduled the Zoom Meeting did they not have any knowledge of or control over the format of the meeting?

Mike
Mike
8 months ago

Clearly west Hollywood is looking at the Money that’s gunna be Generated and Not The Safety of The Citizens of West Hollywood…you can’t even walk Hollywood BLVD with out getting harassed by a Group of Thugs,let alone the Streets of West Hollywood…most crimes that happen are from people that don’t live in the city…so keep bring them in see how that fixes anything

Jose
Jose
8 months ago

This will be one of the WORSE decisions made in years!!!
And once they are in…good luck in getting rid of them. Everywhere this trash goes it is a monumental destructive force for the community.
The City is a disgrace for approving this garbage.
Just ask the residents of Fairfax what happened to the entire community after Supreme moved in!!!

Concerned Citizen
Concerned Citizen
8 months ago

This is more proof that the city is irresponsible when it comes to proactive action to prevent violence & potential disasters like this in this city. This city’s reactions & responses to the violence, murders & broad daylight muggings & street robberies are noting but hollow, meaningless lip service – and same disservice to the people as always, same failure to do their duty to protect the public. The first massive street brawl and’ or killing or massive property damage on Sunset & Horn will be responded to in the usual way, by doing nothing. How many sheriffs’ cars will… Read more »

WeHo Mary!
WeHo Mary!
8 months ago

I agree that this will be a hot mess, and this business will bring all kinds of problems into the area, but what can the city do to stop it? It’s a shop, just like Tower Records. It’s not like they’re proposing something different, demolishing the existing building to build a hotel, or turning it into a restaurant.

Cy Husain
8 months ago

Yes I played that video game and, if that kind of adventure can be encountered just running around West Hollywood, then I’m seriously missing out in life ❗

Tom
Tom
8 months ago

“We don’t allow people to camp in our space overnight”

No, they camp out on the street. Which allows you to wash your hands of the problems you create.

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