Heart, the much-hyped nightclub coming to the former Rage location, will open with a soft-opening – dry run this coming weekend, management has confirmed to WEHOville.
The new club, located at 8911 Santa Monica Blvd., comes courtesy of the successful proprietors behind Rocco’s, which sits across the street. That group include Lance Bass of *NYSNC fame, who has been promoting the venture since last year. Teaser ads have billed it as the “biggest gay nightclub in the U.S.”
Heart held a private fundraiser on Saturday evening, where management revealed the club would be opening to the public the first weekend in February. A grand opening is scheduled for Feb. 11.
The establishment joins Stache and the relocated GymBar in a leading a renaissance of the Rainbow District bars, which suffered a serious blow from the COVID-19 pandemic.
— #GayWeHo West Hollywood Los Angeles @WeHoLove (@WeHoLove) January 30, 2022