The Standard has been sold, will be renamed

The Standard in West Hollywood has been sold to two hotel moguls and will re-open with a new name, according to reports.

Ian Shrager, the developer behind the Public and the Edition hotels, and Ed Scheetz, founder of the Chelsea hotels, are reportedly in contract to purchase the real estate and the operating lease. They also purchased signage rights, which will let them generate revenue via billboard advertisements, according to the Real Deal.

Many residents want to see the 139-room hotel designated an official “cultural resource” of the city. The Standard has been closed since 2021.

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Jose
Jose
6 months ago

Ian Schrager will do right by this.

chloe ross
chloe ross
6 months ago

The Sub-Standard????

GayPress.org
6 months ago

Let me know when they have a furnishing sale! I’d love to buy a couple of the bean bags and bedside lamps.

Joshua88
Joshua88
6 months ago

Ian Schrager, of Studio 54 fame?

DesertBob
DesertBob
6 months ago
Reply to  Joshua88

Provider of mounds of coke to Donald tRump in ’78 (actually facilitated by Steve Rubell)? THAT Ian Schrager? The one and the same.

Unwashed and Sane
Unwashed and Sane
6 months ago
Reply to  DesertBob

I love that your only reference to Studio 54 and drug use is Donald Trump. You don’t mention Calvin Klein, Halston, Andy Warhol, Liza Minnelli, Bianca Jagger, etc. etc. etc. Actually, everyone there, including myself EXCEPT Donald Trump. I welcome a national divorce so that I can be legally separated from the deranged and unhinged.

Jose
Jose
6 months ago
Reply to  DesertBob

Let’s see, that was right after Joe Biden joined forces with members of the Klan in the Senate against bussing in his fight against desegregation. And right before sponsoring the Social Security tax. His only two accomplishments in 47 years.

:dpb
:dpb
6 months ago

With Ian Shrager my phone involved the place is in good hands.

:dpb
:dpb
6 months ago
Reply to  :dpb

I hate auto-correct: With Ian Shrager involved, the place is in good hands.

Joshua88
Joshua88
6 months ago
Reply to  :dpb

Good.
And for the second time that I read it, it still made no sense.

Hmmmmm
Hmmmmm
6 months ago
Reply to  Joshua88

Hmmmmm! In the Good hands of a whitewashed hotelier. Hmmmmm! West Hollywood attracts all the right people.

Gimmeabreak
Gimmeabreak
6 months ago
Reply to  Hmmmmm

Well what’s THAT supposed to mean?!

DesertBob
DesertBob
6 months ago
Reply to  Hmmmmm

WeHo’s been attracting flies since the ’90s.

DesertBob
DesertBob
6 months ago
Reply to  Joshua88

:dpb should brush up on his Santayana…”Those who don’t know history are condemned to repeat it.”

DesertBob
DesertBob
6 months ago
Reply to  :dpb

When do the coke sales begin?

Tricky
Tricky
6 months ago
Reply to  :dpb

Yeah, especially with his tricky land use attorney.🙄

Jess
Jess
6 months ago

Many folks do not remember before it was the Standard, it was a “old folks retirement home’ sitting on incredibly valuable real estate on Sunset Blvd, in the heart of the action.

John Clark
6 months ago
Reply to  Jess

I sure remember the weeds around the property after the old folks home went defunct.
Cheers to continued property maintenance and some life again on my street.

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