As construction rattles neighborhood, Supreme sends letter to pacify residents

As work proceeds on the Supreme store replacing the former Tower Records, anecdotal reports of disruptive, and in some cases, allegedly unlawful construction continue to spread among residents in the area. Supreme recently mailed the following letter to residents in the neighborhood in attempt to address their growing concerns:

Dear Neighbors,

We hope this letter finds you well.

We wanted to reach out in response to questions we have received about the construction and the planned future retail operations for the new Supreme Store at 8801 Sunset Boulevard, the former Tower Records property.

As you may be aware, the building is currently undergoing extensive remodeling. While the total area and square footage of the structure will remain the same, the remodel will bring it up to current structural and environmental standards, as required by the City of West Hollywood’s Municipal Code. When completed, the exterior facade of the building will look basically the same as before with the following notable changes the building will be white; some of the Sunset Blvd windows will be relocated; a portion of the middle roof section of the building will be raised about four feet, and skylights will be added.

Construction began on February 14, 2022 and is expected to last between six and seven months based on our current projections.

In regards to store operations, we want you to know that we are committed to creating a positive, stress-free experience for our customers and neighbors. This starts with ensuring that all customer queuing will occur on the property and will not spill onto adjacent sidewalks or other public property. Customers will not be allowed to line up along the public sidewalks or right of way at any time, day or night.

Customers will be assisted entering and exiting the store by our experienced staff. When necessary, for example during special promotional periods, lines will required to form along the side of the building, on our property, adjacent to the parking lot. Similar to an Apple Store experience, we also use an app-based system to reserve a time slot for entry to reduce the number of people in the store at any given time.

The store’s typical hours of operation will be Monday through Saturday from 11:00AM until 7:00PM, and Sunday from 12:00PM until 6:00PM. No individuals will be permitted to line up outside the store overnight.

All our locations maintain licensed, experienced security·staff onsite during operating hours, each and every day. They are among the first to arrive and the last to leave to ensure the safety and well-being of our customers, staff and neighbors.

Since reorganizing our customer experience and management strategies a few years ago, we have established a strong track-record of maintaining a safe environment for our customers in the adjacent neighborhoods. Our Fairfax store has never experienced any robberies or armed altercations, contrary to some inaccurate reports about that location. We work closely with local law enforcement in the same manner that all retail businesses do. We do our utmost to ensure that our stores contribute positively to local communities and do not create unwanted circumstances.

We have been asked whether we allow skateboarding in our stores. The answer is no, we do not all~w our customers to skateboard in our stores or in our parking lots. Additionally, there are no occupiable ,spaces on the rooftop of the building and there are no proposed rooftop uses at the site.

Special events are not regular occurrences at our existing locations. Although we cannot not rule out the possibility of the occasional event; any such event would fully comply with the City of West Hollywood’s requirements and rules for special events.

We are very excited about our new location in the City of West Hollywood. As the opening date of the store nears, we will reach out to our neighbors to hold a regular community meeting to discuss and answer questions on store operations (COVID permitting), in person before we open our doors and welcome the community.

If you have questions for us, please do not hesitate to reach out to us by contacting Brandon Zavala at brandon@Afriat.com or 818.450.2777

Sincerely,
Supreme store
8801 Sunset Boulevard Team

This image from

This image from March 27 purports to show construction on the Supreme store taking place on a Sunday, an apparent violation of city law.

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Harambe's Vengeful Ghost
Harambe's Vengeful Ghost
4 months ago

I’m not worried about the 90+% of people with poor clothing taste who buy Supreme. I’m worried about the others. For some reason, the retail theft gangs love to wear Supreme clothing, and I have often seen them go into second hand stores to sell the items they stole. Excuse me, sir, are you sure you purchased that Louboutin belt? And these Chanel loafers that don’t fit you? Oh ok.

Frank
Frank
4 months ago

The tower records building was not special at all. architecturally actually not special at all. Sure the idea of Tower Records is cool, but Supreme is actually more culturally important than Tower Records this point (as stupid as that is, but hey we’re stupid humans). So just think – in 30 years people will be crying about the supreme store being tore down. Move on.

Gimmeabreak
Gimmeabreak
4 months ago
Reply to  Frank

This store will attract people who are known to be loud, rowdy and even violent.

Holloway Guy
Holloway Guy
4 months ago
Reply to  Gimmeabreak

Thats quite a dog whistle. Tell us, what kind of people @gimmeabreak ?

Gimmeabreak
Gimmeabreak
4 months ago
Reply to  Holloway Guy

You can see them at any Supreme Store.

Your comment strikes me as a little racist. I hope I’m wrong.

Holloway Guy
Holloway Guy
4 months ago
Reply to  Frank

Well said.

WeHo
WeHo
4 months ago

Supreme tore down Tower records?!?!!!!!

Last edited 4 months ago by WeHo
Sunset Icons 😇
Sunset Icons 😇
4 months ago
Reply to  WeHo

No but theoretically since it was not designated as a landmark, they could. However that would have raised an even bigger public furor by everyone that ever bought a record there. Supreme went the cheap skate route probably thinking it would qualify as adaptive reuse.

Crazier yet all the furor over The Viper Room a scuzzy, run down music dive on the shoulders of The Cotton Club etc. promoted as the next best thing to the Washington Monument.

Are all these folks permanently drug addled?

Michaelangelo
Michaelangelo
5 months ago

The upside…all of weho crime will now be redirected to the supreme store

Scott Touidjine-Williams
Scott Touidjine-Williams
5 months ago

Dear SUPREME. Shame on you. You lied to avoid full approval from city council. You then destroyed a cultural landmark. You don’t respect the neighborhood.

jack and ennis twist
jack and ennis twist
4 months ago

that store was a warehouse- nothing special- except we bought records there….worry about something else for a change

Jim Nasium
Jim Nasium
5 months ago

Instrumental in the fall of Fairfax Ave.

Joe Bologna
Joe Bologna
5 months ago

Dear Supreme, thanks for the letter. Please leave Tower as it was, and leave. Thanks, WeHo.

Ruth Williams
Ruth Williams
5 months ago

my son took me to breakfast last Sunday and Supreme was having a sale. The sidewalk was so jammed with these kids and the trash left on the ground was awful. Not to mention when they see someone trying to navigate the crowd with a cane do they move over? NO. This is what will happen on Sunset.

By the way the majority of kids were white so it has nothing to do with race.

Last edited 5 months ago by Ruth Williams
Cy Husain
5 months ago
Reply to  Ruth Williams

News Flash 📰 there are a wide range of Progressive Social Justice issues that go well beyond race. Hey Marx, Engles and Lenin were white and I’ve never held it against them❗

Marc
Marc
4 months ago
Reply to  Cy Husain

Marx, Engles, and Lenin actually used the ‘N” word and thought quite negatively of their black brothers.

Cy Husain
4 months ago
Reply to  Marc

No people like yourself are exceptionally hostile to the rights of People of Color which can clearly be seen in the comments, where as Marx, Engles and Linin actually promoted them.

Cy Husain
5 months ago

If they REALLY wanted to win over support of those who find the new Supreme Store objectional:
Dear White NIMBYs,
We hope this letter finds you well.
The inconvenience the new Supreme Store brings in attracting non-whites to your neighborhood will be more than made up for in your new enhanced opportunities for economic & sexual exploitation of these people. The consistent historical precedent from the indigenous people on is well in your favor❗😃

100mil.jpg
WeHo Mary!
WeHo Mary!
5 months ago
Reply to  Cy Husain

You need to do your research. Supreme is owned by white men who enable other white artists, like Damien Hirst, and package said white art, at outrageous prices, for urban youth. It’s not the residents who are exploiting “non-whites” (BIPOC is an imperfect, but better term), it’s Supreme.

Cy Husain
5 months ago
Reply to  WeHo Mary!

If you want to make an anti-capitalist argument, I’m entirely with you❗

The Complaint Department is Closed
The Complaint Department is Closed
5 months ago
Reply to  Cy Husain

You may be happier living in a third world country where you would really have something to complain about.

Cy Husain
5 months ago

Guess you haven’t kept up❓ I’ve been there but, the State Department lifted my passport based on security interests. So tragically I have relatives in Donetsk handing western imperialism a defeat without me by their side❗✊🏽

Joe Bologna
Joe Bologna
5 months ago
Reply to  Cy Husain

You must have gone to Harvard, right? 😂 😂

WeHo Mary!
WeHo Mary!
5 months ago
Reply to  Joe Bologna

Probably Harvard’s Culver City campus.

Cy Husain
5 months ago
Reply to  Joe Bologna

I hold my own in this area 🎓 ❗ Now if you trying to use the old tired anti-intellectual argument of Colleges & Universities being some overwhelming bastion of “left liberalism,” it makes just about as much sense as applying that argument to the Fortune 500 corporate board rooms.🤣

Ham Shipey
Ham Shipey
5 months ago
Reply to  Cy Husain

Relax Francis

Cy Husain
5 months ago
Reply to  Ham Shipey

You realize I was expecting something better from you❓

Tom Smart
Tom Smart
5 months ago
Reply to  Cy Husain

Whilst Native American (and ANY) genocide is frightening, it’s estimated that 12 million were on American soil.

Almost 100 million indigenous people in the Western Hemisphere have been killed or died prematurely because of the Europeans and their descendants in five centuries, according to David E. Stannard in his book, American Holocaust: The Conquest of the New World.

Around 12 million indigenous people died within present US geographical boundaries between 1492 and 1900, according to Russell Thornton in American Indian Holocaust and Survival: A Population History since 1492.

Mother Earth
Mother Earth
5 months ago
Reply to  Tom Smart

There seems to be more integrity and nobility amongst the animal species than humans demonstrate. We have learned nothing other than to desecrate each other and Mother Earth.

Gimmeabreak
Gimmeabreak
5 months ago
Reply to  Tom Smart

Well, I would expect that between 1492 and 1900 just about everybody would have died.

The David E. Stannard, Russell Thornton, and Howard Zinn take on history is highly agendized and very, very flawed, ….. and nowhere close to the truth.

Haters gonna hate!

Cy Husain
5 months ago
Reply to  Gimmeabreak

NO, it’s based on historical record and forensic evidence to back their position. The real haters are the right-wing Holocaust denier types who never produce any evidence to back their position and, appeal to bigotry.

Cy Husain
5 months ago
Reply to  Tom Smart

American soil referring to the continents of North & South America and NOT just to the nation of the United States. I often point out that the people referred to as “Mexicans” by european invader descendants are indigenous and, the land we are on was stolen from them. The lethal outbreaks of disease against indigenous populations were the result of intentional infliction by european colonists. Note that we don’t narrow the definition of the Holocaust to the national boundaries of Germany.

WeHo Mary!
WeHo Mary!
5 months ago
Reply to  Cy Husain

I don’t disagree with some of what you’re saying, but a link to the History Channel? The same channel that airs Ancient Aliens?

Cy Husain
4 months ago
Reply to  WeHo Mary!

YES and, I’ve commented frequently on their posts that not being able to completely rule out the possibility of extraterrestrial aliens (along with UFOs, something loved by conservatives) is NOT proof of their existence. In making a left-liberal argument, I thought it more effective to use a right leaning source. Like when arguing against Holocaust deniers, I avoid Jewish and other oppressed minority sources to show that objective sources come to the same conclusions.

WehoQueen
WehoQueen
5 months ago

The letter the residents are waiting for would say: “Dear Residents, we have abandoned our plans to move into and destroy your neighborhood, we will instead pick another city and neighborhood to destroy. Sincerely, Supreme Store.” You gotta love how they say the Fairfax store hasn’t had any robberies or armed altercations. I’m sure that’s true, cause all of the violence has occurred outside their Fairfax store, on the public sidewalks. Too bad Supreme doesn’t understand that difference. The incompetent people on the city council go and protest Cedars Sinai cause they won’t pay over market value for wages, but… Read more »

Horvath on CBC Tues @ 7:00 🙄
Horvath on CBC Tues @ 7:00 🙄
5 months ago
Reply to  WehoQueen

Please watch the latest outrageous statement by Ms. Horvath in a clip advertising CBS Program on Supervisor Race Tues @ 7:00pm. She claims that the issues facing LA are similar to those facing WH: Crime, Housing & Homelessness which WH is “out in front on” as she handled it while “running the city”.

JF1
JF1
5 months ago

Delusional.

Juvenile
Juvenile
5 months ago
Reply to  JF1

Correct. Last night’s Meet the Candidates revealed Ms. Horvath claiming she received an A on her term paper and therefore should have a position as Supervisor while Senators Stern and Hertzberg have a record of credible public service actions along with evidence of real professions. Embarrassing for the city that she claims to have led. Small frog, small pond croaking the livelong day seeking attention. With all due respects to Emily Dickinson.

Ham Shipey
Ham Shipey
5 months ago

It’s going to be a disaster. Just like Cookies.

Gimmeabreak
Gimmeabreak
5 months ago

Wasn’t a Supreme store employee on Fairfax shot and killed outside that store a while back? It seems there was video of it here on WeHoVille.com.

Gimmeabreak
Gimmeabreak
5 months ago
Reply to  Gimmeabreak

Oops! It was Shoe Palace on Melrose last December. I should have checked that before my last comment. A 16 year old was arrested for the murder.

https://abc7.com/shoe-palace-shooting-melrose-fairfax-lapd/10945467/

Gimmeabreak
Gimmeabreak
5 months ago
Reply to  Gimmeabreak
Holloway Guy
Holloway Guy
5 months ago
Reply to  Gimmeabreak

Dont worry, this entire thread is filled with misinformation, disinformation, and intolerance.

Marc
Marc
4 months ago
Reply to  Gimmeabreak

Oh my Lord. How shocking to see violence over a petty argument. This truly is news. One-Adam 12/90 shooting in progress over sneakers; handle code 3.

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