‘Summer on Sunset’ will bring roller skating to the Strip

The Sunset Business Improvement District will present “Summer on Sunset’ and has secured the parking lot next to Carney’s for a Roller Rink. The special programming event will begin right after Pride and continue though the end of summer.

Details are being worked out and have not yet been made public. Final touches and a press release are expected in the next ten days.

Brett Latteri, Chair of the Sunset Business Improvement District, explained how this idea came out of subcommittee and was pushing forward. The rink will be approximately 80 x 40, and will be paid for from the BID.

The Sunset Strip Business Improvement District was created 20 years ago with the goals to enhance Public Safety and Cleanliness of the Sunset Strip. Over the past 5 to 8 years, their mission has expanded to include marketing.

Revenues to support the BID come from two sources. Business along the Strip are assessed fees and the BID sells advertising on it’s street pole signage. The BID’s goals are to bring awareness and people to the Sunset Strip.

The Sunset Business Improvement District used to be managed by the West Hollywood Travel and Tourism Bureau. In April 2020 in the peak of the Covid pandemic Genevieve Morrill, President and CEO of the West Hollywood Chamber of Commerce assumed the role as the managing administrator of the BID. The Chamber assumed the role as the managing agency for the Sunset Strip BID.

Morrill explained, ” Our first job was to stabilize and find funding sources since the businesses were mostly shut down and collections and assessments were low. We now have a fiscally strong BID and are pouring that revenue into a program that we feel will benefit the businesses of the Sunset Strip.”

Brett Latteri, Chair Sunset Strip Business Improvement District and owner of the Den on Sunset, put it this way:

“The last time we had an event was in 2019 at the old Tower Records site and its been almost 3 years. This is 3 months long so its a heck of an activation. It will give a lot of people the opportunity to visit us and have a blast! It’s going to be a really cool activation.”

Latteri continued, “there is an admission fee, we are still working on the details, but we are not fully expecting it to pay for itself. But, optimistic it will cover a good portion of the costs. The BID is a non profit so any money made goes back to marketing and public safety needs of the Sunset Strip. We are self funding.

“Summer on Sunset” will also be available for corporate events, birthday parties, album release, launch party and more. Final renderings are expected in the next few days, “and you will be the first to know.”

Brett Latteri
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Sunset Sue
Sunset Sue
18 days ago

As my mom used to say…we need this like we need a loch en kop!
(Which means we need this like we need a hole in the head!)

Too Long Living Under A Rock
Too Long Living Under A Rock
19 days ago

Goal is to “bring awareness and people to the Sunset Strip”? There has been no “there” there for too long. The only “there” that exists is Sunset Plaza that doesn’t need to be managed by the city or Chamber. The BID is looking for folks to roller-skate on a hot postage stamp parking lot? Are they also looking to bring on the skateboarders and half pipes? Too long living under a rock.

Rose
Rose
19 days ago

I just can’t. Sounds like a very safe idea, location and family fun day ON ROLLER SKATES ON THE ALREADY IMPOSSIBLE TO DRIVE OR WALK ON A REGULAR NON MASSIVE 500,000 PEOPLE AND CARS COMING IN TINY WEHO FOR PRIDE WITH 2 YEARS OF NO FESTIVAL & A Pandemic NOT YET OVER, WHICH HAS JUST BEEN AMMOUNC D THIS SUMMER WILL SEE ANOTHER HUGE SURGE WITH LATEST EVEN MORE CONTAGIOUS STRAIN FOUND AND TRACKED. AT LEAST WE HAVE ALL THE RENTAL SCOOTERS AND BIKES THROWN OFFICIALLY “WHEREVER” ROLLER SKATES ENMASS ON SUNSET BLVD PRIDE … THE LAST SAFE THING LEFT… Read more »

Give it a rest
Give it a rest
17 days ago
Reply to  Rose

oh good lord. its in a “rink” in an enclosed parking lot. relax.

Skaters vs Scooters πŸ™„πŸ™„πŸ™„
Skaters vs Scooters πŸ™„πŸ™„πŸ™„
17 days ago
Reply to  Give it a rest

Brainless fun seeking skaters will undoubtedly skate to the location because there is no parking, hence more sidewalk congestion with scooter/skater battles and mayhem!πŸ™„πŸ’₯πŸ›ΌπŸš΅πŸΌβ€β™€οΈπŸ’₯πŸ™„πŸ™„πŸ™„πŸ™

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