Emerald Village West Hollywood cannabis travel and tourism board is preparing for the Pride 2022 season by encouraging cannabis users to show their pride for pot with the launch of the “Come Out for Cannabis” campaign during the month of June.
“Come Out for Cannabis” draws parallels between the quest for decriminalization of cannabis and the struggle for gay rights inspired by Gay rights icons like Harvey Milk who implored his community to “Come Out” and be visible to influence friends, colleagues and neighbors and build empathy for LGBTQ+ rights. Emerald Village West Hollywood will ask the public to “Come Out for Cannabis” with social media campaigns and branded merchandise which will be distributed to guests at the booth activations at both WeHo Pride and Long Beach Pride Festivals.
“Cannabis users have been stigmatized by society and even the government much like LGBTQ+ people for decades. Cannabis icons such as Cheech and Chong or Snoop Dog are often the archetypes of what people think a cannabis user is. However, the truth is that cannabis users, in general, reflect broader society as a whole both in their racial and socioeconomic profiles” said Scott Schmidt, Executive Director of Emerald Village West Hollywood. “It may be an 80-year-old grandmother using cannabis to mitigate the side effects of chemotherapy, or an elite athlete using cannabis to assist with muscle recovery, cannabis users span a broad spectrum of society. “Come Out for Cannabis” aims to celebrate all cannabis users and the cannabis destinations you can explore right here in the Emerald Village.”
In addition to the campaign Emerald Village West Hollywood will host the first ever Queen of the Emerald Village Pride Month drag competition hosted by RuPaul’s Drag Race Season 8 contestant Naysha Lopez and Season 9 contestant Kimora Blac. The inaugural competition benefitting Being Alive LA, a nonprofit client-driven organization focusing on the mental health and wellness of people living with HIV and AIDS, is a month long pageant for local drag performers to fundraise, host public meet & greet appearances at cannabis retailers and lounges, and collect public votes for a chance to be crowned as West Hollywood’s Queen of the Emerald Village until Pride 2023. This year’s local drag contestants include Jazlyn Alezae, Jasmine Simone Eschelon, Cake Moss and Flabbergast. Fans will have a chance to watch the contestants perform at a kick-off event at The Artist Tree Studio Consumption Lounge Sunday, May 22 5-7pm and closing ceremony Sunday, June 26 for the crowning of the winner. Ticket sales will be available via See Tickets.
To learn more about the Emerald Village West Hollywood, “Come Out for Cannabis” and Queen of the Emerald Village, visit emeraldvillageweho.com and sign up for the newsletter for business updates, ticket sale announcements and more. Follow @emeraldvillageweho on Instagram.