Billboard throws a wrench into sale of the former Standard hotel

A dispute over the billboard above the former Standard hotel on the Sunset Strip is snagging a $120 million deal to sell the property.

The former Standard is in the process of being sold to the hotelier behind the Edition, Ian Schrager, along with Ed Scheetz, who created Chelsea Hotels. In March, they struck a deal with the property’s current owners, Rittersbacher Sunset, who caused the Standard to close when they raised the hotel’s rent. The deal included $30 million in signage rights for the billboard.

Osik Media leased the billboard in 2011 from the Ferrado Group, which once owned the hotel, and the company claims its lease is valid through 2027. 

Rittersbacher and Osik Media are currently duking it out in L.A. Superior Court, according to The Real Deal, which reported that Osik had agreed to give up the lease initially. Rittersbacher says it has accumulated $5 million and counting in fees related to the delay. 

The new owners will also have to contend with the landmark status bestowed upon the building by WeHo City Council, which severely limits any renovation of the property.

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About Brandon Garcia
Brandon Garcia is editor of WEHOville. He oversees the website's editorial direction and creates original content such as news reports, photo and video features, digital art work and advertisements. A native of the Rio Grande Valley in Texas, he now lives in WeHo and is a proud member of the LGBTQIA+ community. @brandoninthebubble on Instagram

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De Longpre resident John
De Longpre resident John
1 month ago

Landmark status.
Oh No, I hope it will not go back to being the run down eyesore of the early 90’s by staying unsold.
I so wish WeHo would allow Sunset to become a place to go again.

1 month ago

Agreed. The City is absurd. It’s just a glorified renovated motel. Let the property owner develop it subject only to real externalities like parking and traffic.

Developer Squabbles
Developer Squabbles
1 month ago

Developer squabbles…………

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